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Society – “Promoting perspectives”

Corporate citizen strategy for unleashing individual potential

The overarching aim of the HUGO BOSS corporate citizenship strategy is to unleash individual potential for success. It is based on three pillars – access to education, career development and creative development – and is implemented in various projects and activities along the value chain, taking account of both the close links between the purpose of promotion and the Company’s business activity and the regional needs at the individual locations.

HUGO BOSS supports access to education

HUGO BOSS is committed in many different ways to allowing people to conduct self-determined and successful lives through access to education. In addition to supporting young people with school and university education, HUGO BOSS also promotes vocational training measures in its own business environment. Thus, the HUGO BOSS Education Association financially supports the training of young people at the Izmir site. Working in close collaboration with UNICEF, the Company also funds the “Schools for Africa” initiative as well as education programs in Bangladesh.

Close partnership with Parsons The New School for Design

The Company takes specific measures to promote career development. In collaboration with the local employment agency in Izmir, it offers a program designed to help women re-enter the employment market. In a partnership with the renowned Parsons The New School for Design in New York, young fashion design talents are being supported by means of a stipend program. As well as this, regular sustainable fashion workshops provide scope for intensive exchange with the students, while internships are offered to allow them to build up initial career experience. In 2018, these activities will focus on circular design.

Promoting culture is a key component of corporate citizen activities

HUGO BOSS considers its support for contemporary art to be a key element of its contribution as a good corporate citizen. Contemporary art generates new stimuli and fosters tolerance and an innovative spirit. The Company works with selected museums and renowned art and design institutions. The HUGO BOSS ASIA ART Awards are bestowed on upcoming contemporary artists in China and South East Asia in conjunction with the Rockbund Art Museum in Shanghai. The award was announced for the third time in 2017.

Further detailed information on the Company’s sustainability strategy and activities can also be found in the annual Sustainability Report and on the Company’s website.

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