BOSS dresses the drive.
For men on their way to greatness.
For women making bold moves.
Annual Report 2017
BOSS dresses the drive.
For men on their way to greatness.
For women making bold moves.
The BOSS customer is:
BOSS offers
to a quality-seeking customer who wants to be dressed impeccably for every occasion.
BOSS stands for:
85%
HUGO is the platform of self-expression.
Prepare to embrace the possible.
The HUGO customer is …
HUGO offers contemporary design trends and progressive looks with cool accents.
We live in the age of individuality.
15%
BOSS and HUGO are distinct brands but share the same core values.
“We achieved what we set out to do in 2017”, says Mark Langer, CEO of HUGO BOSS AG. “This year, we want to step up the pace of growth. The new BOSS and HUGO collections are being very well received by the market. Feedback from the BOSS Menswear and BOSS Womenswear presentations in New York was also very positive. Our strategic realignment is taking effect. Thus we are on the right track towards sustainable and profitable growth.”
+3%1
2,733 (in EUR million)
0%
491 (in EUR million)
+19%
231 (in EUR million)
+33%
294 (in EUR million)
1 On a currency-adjusted basis.